Senior Brand & Trade Marketing Specialist TLP Sweden and Finland (m/f/d)

CYBEX

  • Helsinki
  • Vakituinen
  • Täyspäiväinen
  • 29 päivää sitten
Senior Brand & Trade Marketing Specialist TLP Sweden and Finland (m/f/d)Finland / HelsinkiCYBEX is a company that puts tomorrow's people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX's success story.Your seat to fill:
  • Lead the localization and execution of the global brand and business strategy, ensuring full alignment across all marketing disciplines with a strategic emphasis on trade marketing, channel activation, and integrated communications.
  • Own and safeguard the brand experience across all market touchpoints, overseeing the development, approval, and performance of marketing collateral, campaigns, and activities for retail partners while ensuring consistent and premium brand messaging.
  • Serve as the senior marketing counterpart for the local sales organization, acting as the key strategic interface for major retail partners. Provide high-level guidance, presentations, and customized marketing solutions that drive joint business growth.
  • Drive the implementation of the global POS excellence strategy and e-retail guidelines, collaborating with sales leadership to elevate brand presence and visibility across online and offline retail environments and maximize conversion.
  • Develop comprehensive, data-driven media strategies, adapt global creative assets to market requirements, and oversee performance tracking, reporting, and optimization across all channels
  • Build and nurture high-value relationships with media partners, industry organizations, and thought leaders within the safety, fashion, and lifestyle sectors to strengthen the brand's external positioning and influence
  • Lead the planning, orchestration, and execution of the brand strategy across trade fairs, consumer shows, PR events, and retailer activations, ensuring impactful brand experiences that support business objectives
  • Champion initiatives that elevate brand personality, voice, and storytelling, enhancing the brand's presence and reputation across all industry-relevant channels and communities
  • Oversee PR and influencer activation workflows, ensuring strategic alignment and efficient execution while supporting the marketing manager on key strategic and administrative priorities.
  • Provide direction for digital content creation, including social media assets and online banners, ideally leveraging hands-on experience with InDesign, Photoshop, or related creative tools to maintain high design standards
Your stroll to CYBEX:
  • University studies of Business Administration, preferably MBA
  • Related work experience, preferably in the area of Consumer Goods, Fashion and luxury or toys or other children related products
  • Extensive marketing know-how, with a strong focus on Trade marketing
  • Knowledge of marketing operating standards and processes
  • Understanding of Sales and retail environment
  • Fluent in Swedish, Finnish, and English, both written and spoken.
  • Proactive and highly creative
  • Down to earth and hands-on
  • Excellent communication and negotiation skills
  • Willingness to travel
CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you've come to the right place. You'll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

CYBEX