Media Buyer (Native Ads)
CapsLock
- Helsinki
- Vakituinen
- Täyspäiväinen
- Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
- Manage budget allocations and bid parameters to deliver the most efficient results.
- Active (daily) awareness of campaign performance.
- Test new ideas based on insights gained from campaign management.
- Proactively and effectively optimize media buys utilizing KPIs.
- Ensure that campaign KPIs and objectives are met both near and long term.
- Achieving assigned unit goals at or below the target cost-per-acquisition
- Identify opportunities to drive efficiencies and improvements
- 5+ years experience in digital performance marketing with a focus on media buying
- 3+ years of PAID Facebook or Google or Taboola/Outbrain/Yahoo ADVERTISING experience
- Experience in lead generation
- Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results.
- Understanding of marketing funnels, channels, attribution, and performance metrics
- Analytical mind to analyze data and metrics and translate insight into actionable strategies
- Strategic and creative
- Organizational and multitasking abilities
- Desire to learn new things and not afraid to take risks
- Ability to quickly learn new ad platforms and tools
- Upper-Intermediate English level
- Be open to a long-term working relationship (2+ years)