Content & SEO Specialist (fixed-term contract, minimum 12 months)
Sharetribe Oy
Helsinki
4 000 - 5 000 €/kk
Väliaikainen
Täyspäiväinen
3 päivää sitten
**About the Content & SEO Specialist role**We are looking for an experienced Content & SEO professional to help grow our organic traffic, transition our content library to meet the demands of AI-driven search, and support a repositioned go-to-market strategy. The contract is fixed-term for at least 12 months (with the possibility of extension determined closer to the end of the term), and coincides with our Head of Content parental leave. We hope you can start as soon as possible.Your focus will be on the area where Sharetribe can not afford to lose momentum: our inbound function, fueled by high-quality content production and top-of-the-funnel SEO and AEO. Content has been the cornerstone of Sharetribe marketing for a decade, so you will step into a mature operation whose value is understood by the entire team.As the fourth member of a small, flat marketing team, you will work closely with our CMO, Sjoerd, and Product Marketing Manager, Katri (as well as with a small group of freelancers who have been a part of our extended team for years). You will take ownership of the content strategy and execute it with great autonomythough your colleagues will always be happy to brainstorm ideas or review your article drafts. You will join a team that shares your high standards for content quality and supports you in living up to them in a way that maintains work-life balance.The position is ideal for a mid- to senior-level professional with demonstrable experience owning content and SEO projects end-to-end and producing content that gets discovered. We also highly value a generalist mindset and a willingness to broaden your scope, and want to offer you an opportunity to grow.Here is what your work will look like at Sharetribe:– **Write new content targeting high-value keywords and topic clusters:** Articles, guides, and landing pages.– **Work with our analytics and SEO tools:** Track performance, identify underperforming pages and clusters, and improve them with clear reasoning.– **Stay current on AI-era SEO**: Keep up with emerging AEO best practices and changing search behavior, and apply relevant updates to our content strategy.– **Define content priorities and strategy**: Collaborate with the CMO on strategy, then execute with significant autonomy.– **Work with our marketing tech stack**: Publish content in our CMS (Prismic). If interested, you might also work more deeply on our marketing tech and automations with the help of Claude Code and our marketing developer.Depending on the evolution of our marketing, you might expand into areas such as:– Supporting a new outbound activity targeting existing marketplace operators.– Upscaling content production and other marketing efforts with the use of AI (all while maintaining our existing level of quality).– Other marketing initiatives as priorities shifta generalist mindset in a fast-changing environment is an asset.**About you**Sharetribe is a co-led organization with a flat hierarchy and no people managersmost of us work as highly skilled individual contributors. That means great autonomy and flexibility, but also great responsibility for managing your time and priorities.As this is a fixed-term contract and coincides with the parental leave of our Head of Content, high autonomy and the ability to get up to speed quickly are even more important. You will have the full support of your colleagues in getting onboarded.Here are the skills and qualities you need to be successful and enjoy working as a Content & SEO Specialist at Sharetribe:– **Strong English writing skills (native or near-native)**. You write in a clear, direct, human tone. You know how to write well for the web without making it feel like SEO content. Finnish or Swedish skills are not required.– **Content marketing and SEO experience (mid to senior)**. You have at least 35 years of experience in a similar role and can demonstrate results from planning and executing effective content marketing campaigns for organic distribution (on-page optimization, content refreshing, keyword and content cluster strategy).– **Good analytical skills and logical thinking**. Marketing tracking, spreadsheets, and CSV files are no strangers to you. You are able to compare metrics from different sources and argue for the best interpretation when data is murky. You find ambiguity interesting rather than uncomfortable, and you are honest about what you do not know.– **Understanding of digital marketing and SaaS marketing fundamentals**. You understand concepts such as funnels, conversion, retention, LTV, and CAC.– **Generalist mindset**: You are comfortable shifting priorities and learning new areas as the marketing needs evolve.– **Flexible and self-managed working style.** You can take responsibility for managing your time, focus, and prioritization in a flexible, self-directed work environment.– **High standards for content quality**. You care about content and writing quality, not just output volume. You know when its the right call to spend that extra hour fine-tuning and when its more important to just ship.– **Curiosity about AI**. You are interested in learning how to make AI work for you without sacrificing the quality of your work and thinking.– **Alignment with our values**. We encourage applications from people of all backgrounds, experiences, and identities. There is one area where alignment is important: our core values. If they resonate strongly with you, wed love to hear from you.We will be even more impressed if you come to us with:– A background in SaaS, developer tools, or marketplace/platform products.– Experience working with content operations within a small team (owning the entire pipeline from planning to execution to tracking, making data-informed decisions on imperfect data, working closely together with other marketing functions).– Experience with AI-assisted writing and SEO workflows.– Entry-level familiarity with the most common coding languages and data formats (think HTML, JavaScript, CSS, JSON, etc).– Some exposure to outbound or lifecycle marketing.**Learn more about Sharetribe here:https://www.sharetribe.com/company/careers/content-and-seo-specialist/**Employment relationship:EmploymentWage:Other The salary range is between €4,000 and €5,000 per month depending on experience + perks: https://tinyurl.com/5yv7h8xfWorking time:Daytime work, Flexible work, WeekdaysNumber of positions:1Notes for applying:We want to offer you an informative and psychologically safe applicant experience. During the application process, you will have a chance to meet four to five Sharetribe members, including but not limited to the colleagues you will work with the most.Here is how the application process works:1. **Submit your application and resume**. We will review your application and select a number of candidates for the first steps of the process.2. **First interview**. Meet Sjoerd, Sharetribes CMO, and Mira, Head of Content. We will talk more about your experience and skills and what the role entails.3. **Exercise**. Candidates selected after the first interview round will be asked to complete a short exercise (~2 hours) where you can get a feel for the type of SEO analysis and content work you would spend a lot of your time doing.4. **Exercise review & values interview.** Meet Sjoerd, Katri (Product Marketing Manager), and Juho (CEO). We will briefly discuss your exercise, then move on to discussing your expectations for the company, team, and role, as well as Sharetribe values and culture.5. **Job offer.** Welcome to Sharetribe! We will send you a formal job offer, and once you accept, the onboarding process begins with completing the necessary paperwork, ordering your work equipment, and agreeing on the schedule for welcoming you to the team.Well filter candidates at each step.**The start date** is somewhat flexible, but in an ideal world, you could start June 22nd._The application is open until 20 April at 23:59 EET._Source: Job Market Finland/TyömarkkinatoriOsaamisalue: , ,