Demand Generation Team Lead, B2B
Wolt
- Helsinki Berlin
- Vakituinen
- Täyspäiväinen
- Own all B2B paid campaigns including Merchant/Marketplace, Wolt for Work and Wolt Drive and others - globally, ensuring they are implemented efficiently and with best practices built in.
- Design, define and build the entire user acquisition strategy across regions, products, platforms and audiences: sales-led and/or product-led.
- Hire, manage and train professionals to manage all paid channels- PPC, paid publications, content syndication and others, while acting as a coach-player: hands-on running campaigns and owning them fully.
- Optimize and report on all paid activities, finding and solving leaks in the funnel, and suggesting ways to improve our customer acquisition campaigns.
- Make sure all campaigns assets from ad copy and creatives to website and forms are updated, optimized and set for success.
- Work closely with local Sales teams to align on the best acquisition strategy based on their needs. Building a robust feedback loop, making sure SLAs are met, and deals are handled in a timely manner.
- Work closely with other B2B marketing teams to come up with a holistic approach to customer acquisition.
- Work closely with local and central teams on the creatives, messages, deliverables and localization of all required campaign assets.
- Set KPIs across all demand gen channels and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.
- Create A/B testing cycles to maximize campaign performance.
- At least some years of experience managing large-scale acquisition teams in a B2B tech/SaaS environment.
- At least some years of experience as a PPC manager, and/or media buying in a global internet company and/or well-known agency.
- A track record of delivering outstanding results and generating sales.
- Deep knowledge and expertise on various PPC platforms- Google Ads, YouTube, Facebook, Instagram and LinkedIn, as well as direct media buying, Intent platforms, ABM platforms, content syndication, Google Analytics, etc.
- Strong understanding of all aspects of digital marketing: website, UX, content, creatives development, lead generation, scoring, nurturing, email marketing.
- Analytical thinker, methodological, ROI oriented, but also have the ability to see the big picture and think strategically.
- Exceptional attention to detail.
- Strong problem-solving and fact-based decision-making skills.
- Excellent written and oral communication skills in English.
- Strong ability to prioritize tasks to maximize impact and meet KPIs.