Regional Marketing Manager Retail / Harman Professional Solutions
Harman Näytä kaikki työpaikat
- Härmä, Etelä-Pohjanmaa
- Vakituinen
- Täyspäiväinen
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect, cutting-edge technology that elevates the listening experience
- Drive Retail Adoption & Market Presence - You will own the regional marketing vision and execution to accelerate brand adoption, awareness, and engagement with distribution partners and key retailers across EMEA.
- Lead regional adoption of global marketing strategies, assets, and new product introductions, ensuring they are localized, activated, and scaled for maximum market impact.
- Develop and deploy retailer toolkits and POS assets in partnership with distribution to ensure the brand is visible and impactful across all key retail locations.
- Shape regional campaigns including product reviews, in-store activations, experiential events, and digital initiatives to maximize brand engagement and customer impact.
- Share insights and best practices to enable distribution partners, strengthen retailer execution, and enhance brand presence both in-store and online.
- Create Consumer Excitement - Our iconic brands-including JBL Professional and AKG-are trusted by the world's most influential creators and recognized with multiple technical Grammy® Awards. You will steward these brand legacies while expanding relevance with emerging creator segments and evolving market dynamics.
- Support with the regional strategy for engaging shoppers through retail, e-commerce, and distribution partners using compelling storytelling, digital experiences, merchandising, and promotional programs.
- Ensure regional creative execution reflects cultural relevance while maintaining alignment with global brand standards.
- Influence retail presence and performance through close partnership with sales, driving expanded assortments, merchandising impact, and brand preference.
- Lead regional product launch and sustaining strategies that build awareness, excitement, and measurable sell-through.
- Partner with group marketing teams to integrate digital, social, and influencer marketing into cohesive regional programs.
- Community & Retail Campaign Leadership - You will lead a high-performing retail marketing operation delivering measurable growth across EMEA through community-driven digital campaigns, co-branded retailer initiatives, and high-impact content.
- Own the regional marketing strategy, translating global priorities into actionable retail plans and campaigns that drive results.
- Lead community-focused digital campaigns, leveraging high-impact content, advocates, and UGC to boost engagement and brand growth.
- Drive go-to-market initiatives across in-store, digital, e-commerce, events, and co-branded retailer campaigns.
- Collaborate with retailers, distributors, and key partners to strengthen execution and maximize brand presence.
- Provide oversight for globally aligned, locally executed marketing materials, ensuring consistency, relevance, and commercial impact.
- Define frameworks for retail partnerships and co-branded campaigns, aligning with brand values and business priorities.
- Minimum 5 years' experience with e-commerce marketing, social campaigns, and digital retail platforms.
- Strong understanding of digital content strategy, social media platforms, and UGC/advocate-driven campaigns.
- Exceptional leadership, communication, and stakeholder management skills, able to influence at all levels of the organization.
- Proven track record of managing large-scale brand campaigns, retail campaigns, co-branded activations, and in-store promotions.
- Familiarity with POS assets, merchandising, and trade marketing programs across multiple markets.
- Strong commercial acumen and ability to translate insights into operational and financial outcomes.
- Ability to resolve complex business challenges and contribute to long-term strategic plans.
- Collaborative, results-driven, and able to multitask in a fast-paced, evolving environment.
- Passionate about marketing and delivering measurable business impact across retail and digital channels.
- Experience in retail, consumer electronics, or professional audio environments is highly desirable but not essential.
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class Harman products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development