ABM & Segment Marketing Manager

Helsinki
Vakituinen
Täyspäiväinen

8 päivää sitten

Job DescriptionAt WithSecure™, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe's flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it's our people who make us exceptional - a diverse community that values passion, purpose, and a commitment to workplace well-being. If you're ready to make an impact with a company that's transforming cybersecurity, we'd love to hear from you.Position Overview:The ABM & Segment Marketing Manager is a key strategic marketing role responsible for driving customer acquisition and account growth in strategic such as telecommunications (telco), managed service provider (MSP), and global partner segments. This role leads the design and execution of highly targeted account-based marketing (ABM) programs that influence pipeline, accelerate deals, and deepen engagement with high-value accounts.Key Responsibilities:

Design and implement ABM strategies for telco, MSPs, and global strategic partner accounts, aimed at both acquiring new logos and expanding existing accounts.
Lead personalized, multi-channel campaign development including email, digital, content, and virtual/physical experiences.
Align closely with RevOps field sales to identify target accounts, support outbound initiatives and track account engagement.
Leverage insights from Salesforce, intent platforms and analytics tools to prioritize efforts and personalize outreach.
Create and maintain dashboards and reports to measure the business impact of ABM efforts.
Collaborate with content, product marketing, and digital teams to develop messaging and assets aligned to industry and buying stage.
Stay current on telco and MSP industry dynamics, customer needs and competitive landscape to refine campaigns.

Qualifications:

7+ years of experience in B2B SaaS marketing with 3+ years in account-based or segment-specific marketing roles.
Strong track record of delivering measurable pipeline and revenue from ABM programs.
Experience working with strategic sales teams on joint planning and execution.
Experienced and hands-on in creating marketing content.
Familiarity with tools such as Salesforce, Demandbase, Marketing Cloud or equivalents.
Excellent collaboration skills, and fluent English.
Analytical mindset with ability to act on marketing and sales data.
Industry experience in telco and MSPs is a plus.

Key Competencies:

Strategic planning & execution: Ability to build long-term marketing plans tied to commercial outcomes.
Customer & account focus: Understands buyer personas, journeys and how to influence decision-makers.
Collaborative leadership: Builds strong internal alliances.
Data-driven optimization: Uses analytics and feedback loops to improve performance continuously.
Campaign orchestration: Manages multi-channel execution with clarity, consistency and agility.
Industry acumen: Stays ahead of trends in telco, MSP, cyber security and B2B buying behavior.
Personalization & messaging: Crafts relevant, compelling narratives tailored to account needs.

Work with great peopleKinga BaranProduct Operations Lead"You can develop yourself in many contexts."Joni Vatjus-AnttilaDirector, Customer Success Management"Being able to say that our job is to keep our customers safe is everything to me. It creates a sense of purpose."Łukasz KwiecińskiSenior Manager, R&D"Working here has been a transformative experience - the sophisticated challenges drive rapid growth, while the friendly, supportive team makes even the toughest problems easier to tackle."Great Place to WorkOver 900 amazing colleagues in 18 officesPossibility to protect the worldWork with best of class experts who careRelaxed, open and fun working environment70+ nationalitiesGlobal with the spirit of a small companyAbout the companyPurpose - Why we exist
We are here to build and sustain trust in a digital society
We are here to build and sustain trust in a digital society - trust that is threatened by uncertainty, fear and worry caused by cyber attacks and crime.Vision - Where we are heading
No one should experience a serious loss because of a cyber attack
We envision a future where no one should experience a serious loss or be put out of business because of cyber attack or crime. At least no one who puts their trust in us.Mission - What we do
Accelerate transition to outcome-based security
Our mission is to research, innovate and build technologies, human expertise and delivery-business models that will accelerate our customers' and partners' transition to outcome-based security.Diversity & Inclusion:WithSecure is an equal opportunity employer and believe that employing a diverse workforce is central to our success. We are committed to ensuring all qualified applicants will receive consideration for employment without regard to nationality, colour, race, ethnic or national origin, sex, gender (including gender reassignment), sexual orientation, religion or belief, age, marital status or physical or mental disability.
We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you!

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